Vincent is one of the smartest people we know. He has a knack for pinpointing exactly what a brand needs to do to tap into their audience, digging and digging through data to glean insights that can transform a company. 

When we talk about engagement, there are two things that come to mind. One is relevancy. How do you show content - maybe an advertising format in my world or in organic format. How do you show content that is relevant to the audience?

Then engagement in my world is how many people click on an ad and then how many people convert. Then you have measurement to see if the audience is engaged with the content you put out there. I also think it's important to make a strong first impression, and then sufficiently leverage the existing audience by engaging frequently, in a way that is relevant, with the data accumulated. 

I would view this question with the same framework as engagement. I think people can ignore you because they think you're not showing them something that's relevant. So there is ignorance, like not being interested in the content, but there is also just a lack of content.