Farryn Weiner

CatalystU Thought Leader  |  Website

Farryn Weiner is an experienced, award-winning brand marketer, advisor and founder of Farrynheight, an innovative brand marketing agency supporting founders at 30,000 and 100 feet. Having led efforts for powerhouse brands like Michael Kors and Sweetgreen, she brings a comprehensive consumer view to venture-backed startups and growth-stage organizations. Prior to building Farrynheight, she was the Vice President of Marketing and Brand Innovation at sweetgreen, the destination for simple, seasonal, healthy food. Weiner oversaw the development and implementation of communication and marketing strategies. 

Leveraging her passion for unique storytelling and creative execution, she structured retail openings, spearheaded marketing innovation, and forged strategic partnerships to continuously propel the brand forward. Prior to joining sweetgreen, Weiner served as the Senior Global Director of Digital, Social and Creative Communications at Michael Kors Worldwide where she oversaw integrated editorial, digital and social media strategy. Before joining Michael Kors Worldwide, Weiner led social media, editorial content and digital marketing strategy for Jetsetter.com at Gilt Groupe. An expert in operationalized storytelling, she evolves with the dynamic brands she works for. Whether through revamping an existing identity or conjuring a comprehensive growth plan, she shines the spotlight on brands that stand for something and stand apart. Forbes 30U30, Create & Cultivate 100, Bumble Most Inspiring New Yorkers.

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