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It took your business both effort and persistence-but you've made it. Your customer has finally reached the Seventh Level:Literate Thinking. This reflects the highest level of engagement in our academic framework. Customers who arrive at this level don't simply get here accidentally. They've been...

Our blog series on the Seven Levels of Engagement has arrived at the ‘Delight’ Phase. You’ve worked really hard to bring your customer to this higher Level of engagement, and it’s about to pay off. You’re heading towards customer interactions that move beyond simply...

You have reached the second and final section in the ‘Engage’ phase. How did we get here? Need a quick refresher? Take a quick look back at Level 1, Level 2, Level 3, and finally Level 4. 

You have worked hard to identify and attract your customer and...

Our blog series featuring each of the ‘Seven Levels of Engagement’ has reached a new phase. We’re now ready to ‘Engage’. We’ll start in Level 4: Structure Dependent Engagement.

Let’s turn your attention now to engaging those customers you worked so hard...

We’re cruising along in this blog series, focusing on The Seven Levels of Engagement and why they matter to your business and your outreach efforts. Let’s take a quick look back before we dive into Level 3: Frustrated Engagement. 

We’ve already discussed Level 1:...

We’re continuing with our CatalystU Blog series about Engagement. We started off by discussing Level 1. If you missed that post, you can find it here. We started at this level discussing attraction, your customers and why they both matter to your business. When it comes to attracting...

Let's talk about attraction in business. What brings you to the table- and keeps you there? Think about a brand you feel a fundamental connection to. It might seem simple, but at one time that brand evoked a certain response from you that now keeps you coming back for more. Harnessing the power...